The App Store's guiding principle is to provide a secure and curated platform for users to find apps while giving developers a chance to succeed. Every app undergoes expert review, and an editorial team helps highlight new apps daily. For different needs, such as showcasing an app to a small audience, Safari offers an alternative web-based option. The App Store’s guidelines are organized into five key areas: Safety, Performance, Business, Design, and Legal. As the App Store evolves, it aims to meet customer and product needs while offering a global reach.