An animation can give a more detailed explanation of the nature of a business than a static logo does. It works as a short video telling a unique story of a product or a company. Video content can easily set an emotional connection with viewers.
All of the activities that inform consumers about a product, brand, or service are referred to as promotions. The goal is to raise awareness, draw customers in, and persuade them to choose the product over rivals.
Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.